/* =========================================================
   PilulaPOP TV — design system (roxo & preto, motivo cápsula)
   Display: Bricolage Grotesque · Body: Plus Jakarta Sans
   ========================================================= */
:root{
  --bg:#0b0613;
  --bg-soft:#110a1c;
  --surface:#170d26;
  --surface-2:#1f1335;
  --line:rgba(168,85,247,.20);
  --line-soft:rgba(255,255,255,.07);
  --purple:#a855f7;
  --violet:#7c3aed;
  --magenta:#d946ef;
  --lilac:#e9d5ff;
  --text:#f3ecfb;
  --muted:#aa9cc0;
  --muted-2:#7e7193;
  --grad:linear-gradient(135deg,#a855f7 0%,#d946ef 100%);
  --grad-deep:linear-gradient(135deg,#7c3aed 0%,#a855f7 100%);
  --glow:0 0 50px rgba(168,85,247,.30);
  --r-sm:12px; --r:18px; --r-lg:26px; --r-pill:999px;
  --maxw:1180px;
  --t:.28s cubic-bezier(.4,0,.2,1);
  --font-display:'Bricolage Grotesque',system-ui,sans-serif;
  --font-body:'Plus Jakarta Sans',system-ui,sans-serif;
}
*{margin:0;padding:0;box-sizing:border-box}
html{scroll-behavior:smooth;scroll-padding-top:90px;-webkit-text-size-adjust:100%}
body{
  font-family:var(--font-body);background:var(--bg);color:var(--text);
  line-height:1.65;overflow-x:hidden;
  background-image:
    radial-gradient(60vw 60vw at 82% -8%,rgba(217,70,239,.14),transparent 60%),
    radial-gradient(55vw 55vw at -10% 12%,rgba(124,58,237,.16),transparent 60%);
  background-attachment:fixed;
}
a{color:inherit;text-decoration:none}
img{max-width:100%;display:block}
ul{list-style:none}
::selection{background:var(--magenta);color:#fff}
.container{width:100%;max-width:var(--maxw);margin:0 auto;padding:0 24px}

/* ---------- tipografia ---------- */
h1,h2,h3,h4{font-family:var(--font-display);font-weight:800;line-height:1.04;letter-spacing:-.02em}
.h-eyebrow{font-family:var(--font-display)}
h2.sec-title{font-size:clamp(1.9rem,4vw,2.85rem);margin-bottom:14px}
.sec-sub{color:var(--muted);font-size:1.04rem;max-width:600px}
.text-grad{background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent}

/* ---------- pílula (elemento assinatura) ---------- */
.pill{
  display:inline-flex;align-items:center;gap:8px;
  font-family:var(--font-display);font-weight:700;
  font-size:.72rem;letter-spacing:.16em;text-transform:uppercase;
  padding:7px 16px 8px;border-radius:var(--r-pill);
  color:var(--lilac);background:rgba(168,85,247,.10);
  border:1px solid var(--line);
}
.pill::before{content:"";width:7px;height:7px;border-radius:50%;background:var(--magenta);box-shadow:0 0 10px var(--magenta)}
.pill.plain::before{display:none}

/* ---------- botões ---------- */
.btn{
  display:inline-flex;align-items:center;justify-content:center;gap:9px;
  font-family:var(--font-display);font-weight:700;font-size:.98rem;
  padding:14px 26px;border-radius:var(--r-pill);border:1px solid transparent;
  cursor:pointer;transition:var(--t);white-space:nowrap;
}
.btn-primary{background:var(--grad);color:#1a0b2e;box-shadow:0 10px 30px -8px rgba(217,70,239,.5)}
.btn-primary:hover{transform:translateY(-2px);box-shadow:0 16px 40px -8px rgba(217,70,239,.65);filter:brightness(1.05)}
.btn-ghost{background:rgba(255,255,255,.03);border-color:var(--line);color:var(--text)}
.btn-ghost:hover{background:rgba(168,85,247,.12);border-color:var(--purple);transform:translateY(-2px)}
.btn-lg{padding:17px 34px;font-size:1.05rem}
.btn-block{display:flex;width:100%}
.btn:active{transform:translateY(0) scale(.985)}

/* ---------- anúncio / ticker ---------- */
.topbar{background:linear-gradient(90deg,#1a0b2e,#2a0f3f,#1a0b2e);border-bottom:1px solid var(--line-soft);overflow:hidden}
.ticker{display:flex;gap:40px;white-space:nowrap;padding:9px 0;animation:ticker 32s linear infinite;font-size:.82rem;color:var(--lilac)}
.ticker span{display:inline-flex;align-items:center;gap:8px;font-weight:500}
.ticker b{color:var(--magenta)}
@keyframes ticker{to{transform:translateX(-50%)}}

/* ---------- header ---------- */
.site-header{position:sticky;top:0;z-index:200;background:rgba(11,6,19,.78);backdrop-filter:blur(18px);-webkit-backdrop-filter:blur(18px);border-bottom:1px solid var(--line-soft)}
.nav{display:flex;align-items:center;gap:26px;height:72px}
.brand{display:flex;align-items:center;gap:11px;font-family:var(--font-display);font-weight:800;font-size:1.28rem;letter-spacing:-.02em}
.brand .pop{color:var(--magenta)}
.brand .tv{font-size:.62em;font-weight:700;color:#1a0b2e;background:var(--grad);padding:2px 8px;border-radius:7px;margin-left:2px;letter-spacing:.02em}
.brand-cap{width:34px;height:20px;flex:0 0 auto}
.nav-menu{display:flex;align-items:center;gap:4px;margin-left:auto}
.nav-menu a{padding:9px 14px;border-radius:10px;color:var(--muted);font-weight:600;font-size:.92rem;transition:var(--t)}
.nav-menu a:hover{color:var(--text);background:rgba(168,85,247,.10)}
.nav-menu a.active{color:var(--lilac)}
.nav-cta{margin-left:6px}
.burger{display:none;margin-left:auto;width:44px;height:40px;border-radius:11px;border:1px solid var(--line);background:rgba(255,255,255,.03);color:var(--text);font-size:1.2rem;cursor:pointer}

/* ---------- hero ---------- */
.hero{position:relative;padding:64px 0 72px}
.hero-grid{display:grid;grid-template-columns:1.05fr .95fr;gap:48px;align-items:center}
.hero h1{font-size:clamp(2.7rem,6.2vw,4.7rem);margin:20px 0 18px}
.hero p.lead{font-size:1.16rem;color:var(--muted);max-width:520px;margin-bottom:30px}
.hero p.lead strong{color:var(--lilac);font-weight:700}
.hero-actions{display:flex;flex-wrap:wrap;gap:14px;margin-bottom:30px}
.hero-trust{display:flex;flex-wrap:wrap;gap:10px 22px;color:var(--muted);font-size:.9rem}
.hero-trust span{display:inline-flex;align-items:center;gap:8px}
.hero-trust b{color:var(--magenta);font-size:1.05rem}

/* cápsula ilustrada do hero */
.capsule-stage{position:relative;display:flex;justify-content:center;align-items:center;min-height:420px}
.capsule{filter:drop-shadow(0 30px 60px rgba(168,85,247,.4));animation:floaty 6s ease-in-out infinite}
@keyframes floaty{0%,100%{transform:translateY(0) rotate(-18deg)}50%{transform:translateY(-16px) rotate(-18deg)}}
.chip{position:absolute;display:inline-flex;align-items:center;gap:8px;background:var(--surface-2);border:1px solid var(--line);
  padding:10px 15px;border-radius:var(--r-pill);font-size:.85rem;font-weight:600;box-shadow:0 12px 30px -10px #000;backdrop-filter:blur(6px)}
.chip .dot{width:8px;height:8px;border-radius:50%;background:var(--magenta);box-shadow:0 0 10px var(--magenta)}
.chip.c1{top:8%;left:2%;animation:floaty 5s ease-in-out infinite}
.chip.c2{top:34%;right:-2%;animation:floaty 7s ease-in-out .4s infinite}
.chip.c3{bottom:10%;left:8%;animation:floaty 6.2s ease-in-out .8s infinite}

/* ---------- faixa de stats ---------- */
.stats{display:grid;grid-template-columns:repeat(4,1fr);gap:18px;margin-top:8px}
.stat{background:var(--surface);border:1px solid var(--line-soft);border-radius:var(--r);padding:22px;text-align:center}
.stat .n{font-family:var(--font-display);font-weight:800;font-size:1.9rem;background:var(--grad);-webkit-background-clip:text;background-clip:text;color:transparent;line-height:1}
.stat .l{color:var(--muted);font-size:.86rem;margin-top:6px}

/* ---------- seções ---------- */
section{padding:78px 0}
.sec-head{margin-bottom:42px}
.sec-head.center{text-align:center;display:flex;flex-direction:column;align-items:center}
.sec-head .pill{margin-bottom:16px}

/* bento de recursos */
.bento{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.card{background:var(--surface);border:1px solid var(--line-soft);border-radius:var(--r-lg);padding:28px;transition:var(--t)}
.card:hover{transform:translateY(-5px);border-color:var(--purple);box-shadow:var(--glow)}
.card .ic{width:50px;height:50px;border-radius:14px;display:flex;align-items:center;justify-content:center;font-size:1.5rem;background:rgba(168,85,247,.12);border:1px solid var(--line);margin-bottom:16px}
.card h3{font-size:1.22rem;margin-bottom:9px}
.card p{color:var(--muted);font-size:.95rem}
.card.span2{grid-column:span 2}
.card.feature-hl{background:var(--grad-deep);border:none}
.card.feature-hl h3,.card.feature-hl p{color:#fff}
.card.feature-hl p{color:rgba(255,255,255,.85)}
.card.feature-hl .ic{background:rgba(255,255,255,.16);border-color:rgba(255,255,255,.25)}

/* doses (como funciona) */
.doses{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}
.dose{background:var(--surface);border:1px solid var(--line-soft);border-radius:var(--r-lg);padding:26px;position:relative;transition:var(--t)}
.dose:hover{border-color:var(--purple);transform:translateY(-4px)}
.dose-no{font-family:var(--font-display);font-weight:800;font-size:.8rem;letter-spacing:.1em;color:#1a0b2e;background:var(--grad);
  display:inline-block;padding:5px 12px;border-radius:var(--r-pill);margin-bottom:16px}
.dose h3{font-size:1.12rem;margin-bottom:8px}
.dose p{color:var(--muted);font-size:.92rem}

/* planos */
.plans{display:grid;grid-template-columns:repeat(4,1fr);gap:18px;align-items:stretch}
.plan{background:var(--surface);border:1px solid var(--line-soft);border-radius:var(--r-lg);padding:28px 24px;display:flex;flex-direction:column;transition:var(--t);position:relative}
.plan:hover{transform:translateY(-6px);border-color:var(--purple);box-shadow:var(--glow)}
.plan.featured{border-color:var(--magenta);background:linear-gradient(180deg,rgba(217,70,239,.10),var(--surface))}
.plan-tag{align-self:flex-start;font-family:var(--font-display);font-weight:700;font-size:.7rem;letter-spacing:.14em;text-transform:uppercase;
  color:var(--lilac);background:rgba(168,85,247,.14);border:1px solid var(--line);padding:5px 13px;border-radius:var(--r-pill);margin-bottom:18px}
.plan.featured .plan-tag{color:#1a0b2e;background:var(--grad);border:none}
.plan .price{font-family:var(--font-display);font-weight:800;font-size:2.4rem;line-height:1}
.plan .price small{font-size:.95rem;color:var(--muted);font-weight:600}
.plan .per{color:var(--muted-2);font-size:.85rem;margin:6px 0 18px}
.plan ul{display:flex;flex-direction:column;gap:11px;margin-bottom:24px}
.plan li{display:flex;gap:10px;font-size:.92rem;color:var(--muted)}
.plan li::before{content:"◖";color:var(--magenta);font-size:.7rem;margin-top:5px}
.plan .btn{margin-top:auto}

/* depoimentos */
.quotes{display:grid;grid-template-columns:repeat(3,1fr);gap:18px}
.quote{background:var(--surface);border:1px solid var(--line-soft);border-radius:var(--r-lg);padding:26px;transition:var(--t)}
.quote:hover{transform:translateY(-4px);border-color:var(--purple)}
.quote .stars{color:#ffb020;letter-spacing:2px;margin-bottom:12px}
.quote p{color:var(--muted);font-size:.95rem;margin-bottom:16px}
.quote .who{display:flex;align-items:center;gap:12px}
.quote .av{width:42px;height:42px;border-radius:50%;display:flex;align-items:center;justify-content:center;font-family:var(--font-display);font-weight:700;color:#1a0b2e;background:var(--grad)}
.quote .who b{font-size:.92rem;display:block}
.quote .who span{font-size:.78rem;color:var(--muted-2)}
.quote .tag{margin-left:auto;font-size:.72rem;color:var(--magenta);font-weight:700}

/* faq */
.faq-wrap{max-width:780px;margin:0 auto;display:flex;flex-direction:column;gap:12px}
.faq{background:var(--surface);border:1px solid var(--line-soft);border-radius:var(--r);overflow:hidden;transition:var(--t)}
.faq[open]{border-color:var(--purple)}
.faq summary{list-style:none;cursor:pointer;padding:20px 22px;display:flex;align-items:center;gap:14px;font-family:var(--font-display);font-weight:700;font-size:1.04rem}
.faq summary::-webkit-details-marker{display:none}
.faq summary .ic{margin-left:auto;width:26px;height:26px;flex:0 0 auto;border-radius:50%;border:1px solid var(--line);display:flex;align-items:center;justify-content:center;color:var(--magenta);transition:var(--t)}
.faq[open] summary .ic{transform:rotate(45deg);background:var(--grad);color:#1a0b2e;border:none}
.faq .body{padding:0 22px 20px;color:var(--muted);font-size:.96rem}

/* faixa CTA final */
.cta-band{background:var(--grad-deep);border-radius:var(--r-lg);padding:54px 40px;text-align:center;position:relative;overflow:hidden}
.cta-band::after{content:"";position:absolute;inset:0;background:radial-gradient(40% 60% at 80% 20%,rgba(217,70,239,.5),transparent 70%);pointer-events:none}
.cta-band h2{font-size:clamp(1.8rem,4vw,2.6rem);color:#fff;margin-bottom:12px;position:relative}
.cta-band p{color:rgba(255,255,255,.9);max-width:560px;margin:0 auto 26px;position:relative}
.cta-band .btn{position:relative}
.cta-band .btn-primary{background:#fff;color:#7c3aed}

/* ---------- footer ---------- */
.site-footer{border-top:1px solid var(--line-soft);background:var(--bg-soft);padding:56px 0 28px}
.foot-grid{display:grid;grid-template-columns:1.6fr 1fr 1fr 1fr;gap:34px}
.foot-brand p{color:var(--muted);font-size:.88rem;margin-top:14px;max-width:320px}
.foot-col h4{font-family:var(--font-display);font-size:.95rem;margin-bottom:14px}
.foot-col a{display:block;color:var(--muted);font-size:.88rem;padding:5px 0;transition:var(--t)}
.foot-col a:hover{color:var(--lilac)}
.foot-bottom{border-top:1px solid var(--line-soft);margin-top:36px;padding-top:22px;text-align:center;color:var(--muted-2);font-size:.8rem;line-height:1.7}

/* ---------- páginas internas ---------- */
.page-hero{padding:60px 0 20px;text-align:center;display:flex;flex-direction:column;align-items:center}
.page-hero h1{font-size:clamp(2.1rem,4.5vw,3.2rem);margin:16px 0 14px}
.page-hero p{color:var(--muted);max-width:620px;font-size:1.05rem}
.prose{max-width:820px;margin:0 auto;padding:24px 0 10px}
.prose h2{font-size:1.55rem;margin:32px 0 14px}
.prose h3{font-size:1.18rem;margin:22px 0 10px}
.prose p{color:var(--muted);margin-bottom:16px}
.prose ul.bul{margin:0 0 18px;display:flex;flex-direction:column;gap:9px}
.prose ul.bul li{display:flex;gap:11px;color:var(--muted)}
.prose ul.bul li::before{content:"◖";color:var(--magenta);font-size:.72rem;margin-top:6px;flex:0 0 auto}
.prose strong{color:var(--lilac)}
.prose a{color:var(--purple);font-weight:600}
.prose a:hover{text-decoration:underline}

/* tabela técnica */
.tbl-wrap{overflow-x:auto;border:1px solid var(--line-soft);border-radius:var(--r);margin:24px 0}
table.tbl{width:100%;border-collapse:collapse;min-width:560px;font-size:.92rem}
table.tbl th{background:rgba(168,85,247,.10);font-family:var(--font-display);text-align:left;padding:14px 16px;border-bottom:1px solid var(--line)}
table.tbl td{padding:13px 16px;color:var(--muted);border-bottom:1px solid var(--line-soft)}
table.tbl tr:last-child td{border-bottom:none}
table.tbl td:first-child{color:var(--text);font-weight:600}
table.tbl .hl{color:var(--magenta);font-weight:700}

/* artigo */
.article-hero{padding:54px 0 18px}
.crumb{font-size:.82rem;color:var(--muted-2);margin-bottom:16px}
.crumb a{color:var(--muted)}.crumb a:hover{color:var(--lilac)}
.article-title{font-size:clamp(1.9rem,4.2vw,3rem);max-width:880px;margin:14px 0 16px}
.article-meta{display:flex;flex-wrap:wrap;gap:8px 18px;color:var(--muted-2);font-size:.86rem}
.article-layout{display:grid;grid-template-columns:1fr 320px;gap:40px;padding-top:10px}
.article-body h2{font-size:1.5rem;margin:30px 0 13px}
.article-body h3{font-size:1.16rem;margin:22px 0 9px}
.article-body p{color:var(--muted);margin-bottom:16px}
.article-body ul.bul{margin:0 0 18px;display:flex;flex-direction:column;gap:9px}
.article-body ul.bul li{display:flex;gap:11px;color:var(--muted)}
.article-body ul.bul li::before{content:"◖";color:var(--magenta);font-size:.72rem;margin-top:6px;flex:0 0 auto}
.article-body strong{color:var(--lilac)}
.article-body a{color:var(--purple);font-weight:600}.article-body a:hover{text-decoration:underline}
.callout{background:linear-gradient(135deg,rgba(168,85,247,.12),rgba(217,70,239,.08));border:1px solid var(--line);border-left:3px solid var(--magenta);border-radius:var(--r);padding:18px 20px;margin:22px 0;color:var(--lilac)}
.article-cta{background:var(--grad-deep);border-radius:var(--r-lg);padding:30px;text-align:center;margin:30px 0}
.article-cta h3{color:#fff;font-size:1.3rem;margin-bottom:8px}
.article-cta p{color:rgba(255,255,255,.88);margin-bottom:18px}
.article-cta .btn-primary{background:#fff;color:#7c3aed}
.side-card{background:var(--surface);border:1px solid var(--line-soft);border-radius:var(--r-lg);padding:24px;margin-bottom:18px}
.side-card h4{font-family:var(--font-display);font-size:1rem;margin-bottom:8px}
.side-card p{color:var(--muted);font-size:.88rem;margin-bottom:14px}
.side-links a{display:block;color:var(--muted);font-size:.9rem;padding:8px 0;border-top:1px solid var(--line-soft);transition:var(--t)}
.side-links a:first-child{border-top:none}
.side-links a:hover{color:var(--lilac)}

/* blog grid */
.blog-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
.post{background:var(--surface);border:1px solid var(--line-soft);border-radius:var(--r-lg);overflow:hidden;transition:var(--t);display:flex;flex-direction:column}
.post:hover{transform:translateY(-5px);border-color:var(--purple);box-shadow:var(--glow)}
.post .thumb{height:150px;display:flex;align-items:center;justify-content:center;font-size:3rem;position:relative}
.thumb-a{background:linear-gradient(135deg,#2a0f3f,#3d1259)}
.thumb-b{background:linear-gradient(135deg,#1a0b2e,#4a1d6e)}
.thumb-c{background:linear-gradient(135deg,#3d1259,#7c3aed)}
.post .pbody{padding:22px;display:flex;flex-direction:column;flex:1}
.post .pmeta{display:flex;align-items:center;gap:10px;margin-bottom:12px}
.cat{font-family:var(--font-display);font-weight:700;font-size:.66rem;letter-spacing:.12em;text-transform:uppercase;color:var(--lilac);background:rgba(168,85,247,.14);border:1px solid var(--line);padding:4px 11px;border-radius:var(--r-pill)}
.post .pdate{color:var(--muted-2);font-size:.78rem}
.post h2{font-size:1.18rem;margin-bottom:9px;line-height:1.2}
.post p{color:var(--muted);font-size:.9rem;flex:1}
.post .more{margin-top:14px;color:var(--magenta);font-weight:700;font-size:.88rem;display:inline-flex;gap:7px}
.post .more .arr{transition:transform .25s}
.post:hover .more .arr{transform:translateX(5px)}
.post.featured{grid-column:span 3;flex-direction:row}
.post.featured .thumb{width:300px;height:auto;flex:0 0 300px;font-size:4rem}

/* utilidades */
.center{text-align:center}
.mt-sm{margin-top:14px}
a:focus-visible,button:focus-visible,summary:focus-visible,.btn:focus-visible{outline:2px solid var(--magenta);outline-offset:3px;border-radius:8px}

/* ---------- responsivo ---------- */
@media(max-width:980px){
  .hero-grid{grid-template-columns:1fr;gap:30px}
  .capsule-stage{min-height:320px;order:-1}
  .bento,.doses,.plans{grid-template-columns:repeat(2,1fr)}
  .quotes{grid-template-columns:1fr 1fr}
  .article-layout{grid-template-columns:1fr}
  .blog-grid{grid-template-columns:1fr 1fr}
  .post.featured{flex-direction:column}.post.featured .thumb{width:auto;flex:auto;height:150px}
  .foot-grid{grid-template-columns:1fr 1fr}
}
@media(max-width:680px){
  .nav-menu{position:fixed;inset:72px 0 auto 0;flex-direction:column;align-items:stretch;gap:2px;
    background:var(--bg-soft);border-bottom:1px solid var(--line);padding:12px;
    transform:translateY(-150%);transition:var(--t);max-height:calc(100vh - 72px);overflow:auto}
  .nav-menu.open{transform:none}
  .nav-menu a{padding:14px}
  .nav-cta{margin:8px 0 0}
  .burger{display:block}
  .stats,.bento,.doses,.plans,.quotes,.blog-grid{grid-template-columns:1fr}
  .foot-grid{grid-template-columns:1fr}
  section{padding:56px 0}
  .cta-band{padding:40px 22px}
}
@media (prefers-reduced-motion:reduce){
  *,*::before,*::after{animation:none!important;transition-duration:.01ms!important;scroll-behavior:auto!important}
}
